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Recently, Starbucks Corporation‘s announced that it is partnering with Anheuser-Busch to produce, bottle, distribute and market the first Teavana RTD (Ready To Drink) tea in the U.S., which will be launched in the first half of 2017. With a CAGR (compounded annual growth rate) of 16% in the last five years premium RTD tea is the fastest growing segment in the RTD category and a generated revenues of $ 1.1 billion, according to a 2014 report by the Beverage Marketing Corporation. Through this p...
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